Transit-time ultrasonic meters are a strong fit for relatively clean liquids: process water, purified and DI water, chemical solutions, and closed-loop water in HVAC and cooling systems. This covers a lot of ground in semiconductor and PCB manufacturing, wastewater treatment (post-solids-removal stages), car wash water reclamation loops, healthcare facility purified-water systems, and general industrial water loops.
For liquids that are inherently full of solids or bubbles by nature — raw sewage influent, slurries, some food-processing streams — Doppler or another flow measurement technology is often the more practical starting point.